Cherma’s is well-known for its quality products at reasonable prices. The USP of the shopping mall is – all things for ‘Affordable’ price. And henceforth to serve the customers with the quality and designs Cherma’s was inaugurated in the year 1980 with a staff of 9 members. The showroom offers extensive range of colorful collections for every single occasion. Cherma’s is a complete family showroom that intended to fulfill all kinds of Clothing and accessory needs. It houses all kinds of Sarees, Readymade Garments for Men, Women & Children, Footwear and accessories.

We strongly believe that it is our time tested legacy that has made us what we are today. The furtive behind our incredible success has been our skill of acceptance to the newest in garment trends supported by a perfect blend of integration of the latest practices, fashion, unique designs and art work.

Our rich heritage has not just taught us the greater points of business, but also aided us to see beyond the business. We take great pride in the point that we have no equivalents when it comes to our economical prices and quality products. We always strive for 100% CUSTOMER SATISFACTION.


  • 01.08.1980 : Started CHERMA’S a small retail shop are area of 350 Sq ft with a staff of 9.
  • 01.05.1982 : Resigned the Job as Sr.Flying Instructor in the Andrha Pradesh Flying Club and started CHERMA’S EXCLUSIVE
  • 01.08.1985 : Started CHERMA’S EXQUISITE LTD for rationalization of purchases for a planned distribution of goods between various outlets, thereby availing trade discounts from suppliers through    bulk volumes purchased and also to reduce transportation and other incidental costs. The company has started the manufacturing activity in 1987, producing jeans, trousers, shirts under the     brand names CHERMA'S, KAIJAS, SHAMROCK, SIMONE

  • 12.09.1988 : Started CHERMA’S EXTENSION another showroom of readymade garments at M.G. Road, Secunderabad with a floor area of over 15,000 sft and staff of about 125.

  • 01.08.1998 : Started CHERMA’S EXPANSION, a modern vision of showroom of readymade garment at Ameerpet, Hyderabad with a floor area of about 18,000 sft.

  • As on date the retail business spread over 90,000 sft with a staff over 600 and annual turnover exceeding Rs. 150 Crores.

  • As a manufacturing unit, Singh Casuals Pvt Ltd at Suchitra X Road has manufacturing capacity of 2 Lakh pcs per month and staff over 800.